Research Method Essay Example | Topics and Well Written Essays - 1500 words - 2

Research Method - Essay ExampleThis has a posed a greater quarrel especially with the fact that the peeled markets commit different cultures. In order to penetrate these markets, some of which have barriers of entry which have been erected by the dominant firms, the companies atomic number 18 forced to use international media which are highly expensive. The cost are derailing the expansion strategy. However, with the entry of social media, more firms are opting to use these channels to chance upon the target market. This is because its cheap and more reliable. Nevertheless, questions have been raised concerning its effectiveness, especially putting into perspective that the users must have some ideas on how to use modern technology.Currently, the market has become very dynamic with new challenges arising each day. With the increasing levels of globalization resulting from liberalization of markets, efficient flow of information, and integration of economies, the level of compet ition in the local and international markets has increased tremendously. This is as a result of the entry of multinational companies that have a huge financial base to segment the market, attract the loyalty of the customers towards their products, and position their products strategically in the market. This reflexion has made it very hard for the small and medium businesses to increase their customer base (Barefoot & Szabo 2010). Therefore, these businesses are apply all means possible to minimize the costs of operations. One of the strategies they are using is reducing the costs of advertising which has been taking a huge chunk of the firms profits. However, in order to maintain their competitive advantage, the companies are forced to look for other alternatives. Social media has become a critical alternative which is cheap, effective, and reliable. With the changes in the technological sector, many people have internet enabled devices